PONDS INTERNATIONAL
A SURVEY ON CUSTOMER SATISFACTION OF PONDS SKIN CARE PRODUCTS
Hello...!!!
You are invited to participate in this survey [Marketing Strategies for Ponds to Increase its Market Share in the Skin-care Market - a Case Study.]
It will take approximately 5 minutes to complete the questionnaire.
Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact us by email at the email address specified below.pondssurvey@unilever.com
Thank you very much for your time and support.Questiones with star marks are compulsory! Now please start filling the questionnaire by selecting the appropriate option below.
Q1 .What age group are you in?
*
a. 21-25
b. 26-30
c. 31-35
Q2. Which city do you live now?
*
Q3 -1 .Do you buy the skin care products by yourself? (If yes, please go straight to Q4.)
*
Yes
No
Q 3-2 .If not, who is the person to shop for you?
a. female family members
b. female friends
c. male friends
d. Other
(Please tick five subitems in the following list)
Q4 .Which factors will influence you the most while choosing skin care products?
*
Quality
Price
Product package
Proguct range
Product spokesmen
Brand awareness
Brand image
Promotion campaigns(e.g.discount)
Encounter with sales assistant
Professional service (e.g. products introduction and trial)
Convenience of purchasing (e.g. sale location)
Membership program
Q5 .How often do you go shopping for skin care products?
*
a. more than once a month
b. once a month
c. once every three months
d. once every six months
e. once a year
f. Other
Q6. How much do you pay for skin care products at one time?
*
a. 50-1b.00Rs
b. 101-500Rs
c. 501-1000Rs
d. 1001-1500Rs.
e. >1501Rs
(please tick multiple answers)
Q7. Which skin care products below do you often buy?
*
a. Cleaners
b. Oil control
c. Moisturizer
d. Anti-blemish
e. Anti-aging
f. Fairness
g. Talcum Powder
h. Other
(please tick multiple answers)
Q8. Where do you ofen go shopping for skin care products?
*
a. Convenient stores
b. Chained drugstores
c. Hypermarket
d. Department stores
e. Online shopping
f. Other
Q9. Do you think whether the emergence of online shopping encourages you to buy Ponds skin care products?
*
Yes
No
Q10. When buying skin care products, is brand important to you?
*
Yes
No
(Please tick once only in each subitem)
Q11. To what extent, are you familiar with the following brands?*
Very familiar Familiar Neutral Not familiar Never heard
a. Ponds Age miracle
b. Ponds cold cream
c. Ponds face wash
d. Ponds moisturizer
e. Ponds fairness cream
(Please tick once only in each subitem)
Q12. Have you ever bought any brands below?*
Yes No
a. Ponds Age miracle
b. Ponds cold cream
c. Ponds face wash
d. Ponds moisturizer
e. Ponds fairness cream*
(Please tick once only in each subitem)
Q13. What kind of factors can lead you to buy the above brands?
Strongly Agree Agree Neutral Disagree Strongly disagree
a. Quality *
b. Price *
c. Product package *
d. Proguct range *
e. Product spokesmen *
f. Brand awareness *
g. Brand image *
h. Promotion campaigns
(e.g.discount) *
i. Encounter with sales assistant *
j. Professional service
(e.g. products introduction and trial) *
k. Convenience of purchasing
(e.g. sale location) *
l Membership program
(Please tick once only in each subitem)
Q14. What kind of media do you often search for product information of each brand?
Always Usually Sometimes Seldom Never
a. Magazines *
b. TV *
c. Internet *
d. Newspaper *
e. Radio *
f. Sales location *
g. Billboard
(e.g. MRT platforms, buses) *
h. Word of mouth *
(please tick multiple answers)
Q16. which activities give you more brand and product impression of Ponds?
a. Famous spokesmen
b. Media topic
c. Increasing media exposure rate
d. Word of mouth
e. Other
Q17.How is the performance of the brands under Ponds in comparison with other brands in the market?
Very good Good Neutral poor Very poor
a. Quality
b.Price
c. Product package
d. Product range
e. Product spokesmen
f. Brand awareness
g. Brand image
h. Promotion campaigns
(e.g.discount)
i. Encounter with sales assistant
j. Professional service
(e.g. products introduction and trial)
k. Convenience of purchasing
(e.g. sale location)
l. Membership program
(If you have ever tried or used any brand under Ponds, please answer this question and tick once only in each subitem)
Q18. What could be the improvement points for the brands under Ponds in the following list?
Strongly agree Agree Neutral Disagree Strongly disagree
a. Quality
b. Price
c. Product package
d. Product range
e. Product spokesmen
f. Brand awareness
g. Brand image
h. Promotion campaigns(e.g.discount)
i. Encounter with sales assistant
j. Professional service (e.g. products introduction and trial)
k. Convenience of purchasing (e.g. sale location)
l. Membership program
